PartyWorks teamed up with the a field marketing fulfilment crew from ID under the guide of Haygarth Promotional Marketing to deliver a "Freshers week" sampling and entertainment tour for Gallaher.

Many student venues across the country enjoyed a visit from the Camel Lights hit squad complete with our Bucking Camel ride which proved hugely popular with the target audience. Another great example of how interactive entertainment mechanics can lift field marketing activity out of the ordinary! PartyWorks also supplied embroidered Fez hats as promotional gifts.